AI Powered Digital Marketing

Jain University

Recognised for academic
excellence & future-focused learning.

About Jain University

Learn with Jain University

Jain University is recognised for its strong academic ecosystem, future focused learning approach, and commitment to building industry ready professionals.

With its NAAC A++ accreditation and strong online learning environment, the university has built a respected presence among students and working professionals across India.

A++

NAAC Accreditation

25+

Years of academic excellence

100%

Built for modern learners

∞

Career oriented learning

About Alt India

Built for the future of working professionals

Alt India is a leading upskilling and career advancement platform built for ambitious learners and working professionals who want stronger, more future ready careers. Through partnerships with leading universities, we offer online degree programs, practical certification courses, and industry relevant learning pathways designed to improve employability and real career outcomes.

By combining academic credibility, market relevance, and access to job opportunities across India and abroad, Alt India helps learners move beyond traditional education into a more connected pathway of growth, visibility, and opportunity.

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Built for Working Professionals

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Career Focused Learning

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Industry Relevant Programs

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Growth Oriented Ecosystem

Alt India

Career advancement platform

Why Enrol In Our AI Program

AI is changing work every day.
Are you keeping up?

01

AI is becoming part of everyday marketing work

Content, targeting, analytics, personalization, and campaign decisions are increasingly being influenced by AI enabled workflows. Professionals who understand how to work with this shift will stay more relevant.

02

The strongest professionals will combine marketing judgment with AI fluency

The future belongs to professionals who can think strategically, execute digitally, interpret data, and use AI as a force multiplier in their role.

Who This Is For

Built for ambitious
working professionals.

Designed for people who want to stay relevant, visible, and future ready in a rapidly changing digital economy.

Ambitious working professionals

Professionals who want to strengthen their profile and stay ahead in an AI driven workplace.

MBA students & graduates

Learners who want role specific AI upskilling that feels practical, current, and resume worthy.

Career switchers

Professionals trying to move into digital marketing and growth oriented roles.

Founders & business owners

Builders who want to be more hands on with digital growth, customer acquisition, and AI enabled marketing.

Early & mid career marketers

Professionals looking to sharpen their edge in SEO, content, campaigns, analytics, and automation.

Credibility Matters

Why a university backed certification matters more than a normal one.

In a crowded market of short courses and generic certificates, credibility matters. A university backed certification signals that your learning is structured, serious, and academically anchored — not just casually completed.

It strengthens how your profile is perceived by recruiters, employers, and peers. It improves the way you present yourself on LinkedIn, in interviews, and in conversations around growth.

For many professionals, the right certification doesn't just help them apply for jobs. It helps them become visible to better opportunities.

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University Brand Credibility

✓

Alumni Network Access

✓

5000+ Placement Hiring Companies

✓

Stronger LinkedIn Visibility

✓

Attract Opportunities, Not Just Apply

✓

Resume Worthy Professional Signal

Career Transitions Unlocked

What career movement can this support?

A strong certification should help professionals imagine real movement — toward the next level of role, the next level of responsibility, or the next direction.

Before: Marketing Associate → Alt India → After: Marketing Executive

Marketing Associate → Marketing Executive

Build stronger execution capability across digital channels, content, and campaigns.

Marketing Executive → Senior Marketing Exec

Strengthen SEO, analytics, paid media, and digital planning capability.

Senior Marketing Exec → Asst. Marketing Manager

Move from campaign execution into stronger planning, optimization, and decision support.

Social Media Exec → Digital Marketing Specialist

Expand beyond posting and content into strategy, targeting, and performance.

Brand Executive → Growth Marketing Role

Add digital acquisition and AI enabled growth capability to a brand foundation.

Sales Professional → Digital Marketing Role

Transition into customer acquisition, funnel thinking, content, and campaign execution.

Business Owner → Digital Growth Operator

Build the capability to drive visibility, customer engagement, and smarter digital decisions.

CRM / Support Role → Retention Marketing Role

Move into lifecycle communication, segmentation, and engagement strategy.

Content Writer → Digital Content & SEO

Add search intelligence, discoverability, and performance oriented digital thinking.

What You'll Build

Build advanced digital marketing capability for the AI era

Modern digital marketing is no longer driven by content and campaigns alone. It is increasingly shaped by AI assisted decision making, automation, behavioral intelligence, performance data, and continuous optimization.

01

AI Assisted Content Systems

Learn how AI can improve ideation, content creation, testing, and optimization across digital channels.

02

Search Intelligence & Discoverability

Build stronger understanding of keyword strategy, semantic SEO, content relevance, and AI led search behavior.

03

Performance Marketing Thinking

Develop sharper thinking around audience targeting, bidding logic, campaign optimization, and ROI orientation.

04

Audience Intelligence & Personalization

Understand how segmentation, behavioral signals, and customer patterns shape better digital marketing decisions.

05

Marketing Analytics & Insight Generation

Strengthen your ability to interpret KPIs, analyze funnels, and make data backed marketing decisions.

06

CRM & Automation Workflows

Learn how lifecycle engagement, retention, communication efficiency, and automation fit into modern growth systems.

The goal is not just to learn tools. It is to build sharper digital judgment in an environment where marketing is becoming more intelligent, measurable, and AI enabled.

Curriculum

A curriculum built around how modern marketing actually works

Structured to reflect how digital marketing is evolving — from foundations to content, social, paid execution, analytics, automation, and strategic AI led marketing thinking.

⏱ 120 Learning Hours

1 Foundations of Digital Marketing and AI

Build a foundational understanding of digital marketing channels, customer journey, marketing funnels, AI in marketing, machine learning and NLP basics, MarTech, and ethical AI practices.

2 AI in Content Marketing and SEO

Learn AI based content generation, keyword research, on page SEO, technical SEO, semantic SEO, voice search optimization, personalization, and prompt engineering for marketing content.

3 AI Driven Social Media and Paid Advertising

Explore social media management, social listening, sentiment analysis, audience segmentation, programmatic advertising, automated bidding, RTB ecosystems, and AI for campaign optimization.

4 Marketing Analytics, Automation, and CRM

Understand campaign analytics, KPI measurement, predictive analytics, customer segmentation, automation workflows, AI integrated CRM, and ethical use of customer data.

5 Emerging Trends and AI Driven Marketing Strategy

Cover conversational AI, chatbots, influencer marketing with AI, advanced personalization, predictive and prescriptive analytics, AI governance, and strategic risk management.

Tools & Platforms

Get exposed to the tools shaping modern digital marketing

Professionals are increasingly valued not just for knowing marketing concepts, but for being comfortable with the systems that drive execution and decision making.

Content & AI

ChatGPT Jasper

Search & SEO

Surfer SEO SEMrush

Social & Listening

Hootsuite Brandwatch Sprout Social

Paid Media

Google Ads Meta Ads

Analytics & CRM

GA4 HubSpot Salesforce Einstein

Conversational AI & Engagement

Dialogflow Drift Intercom

Built Around Your Schedule

Study while
working.

This certification is designed for professionals who want to upskill without stepping away from their current role.

Guided doubt clearing sessions
Library of recorded sessions for flexible learning
Revision and reflection during the week
Practical exercises and case based learning
Steady progress alongside work and personal commitments

Your weekly rhythm

Mon–Tue

Learn and revise at your pace

Wed

Guided doubt clearing support

Thu–Fri

Apply concepts to your own work

Weekend

Case based learning + reflection

Ongoing

Build capability while working

Alt India Career Advancement Track

Beyond certification.
Toward career growth.

A career focused layer that helps you translate upskilling into stronger professional readiness and better career movement.

Mock Interviews

Resume Building

Career Support

Professional Confidence

Interview Preparation

Readiness for Better Opportunities

Jain University Placement Ecosystem

Part of a larger career & placement ecosystem.

A university backed certification becomes even more valuable when it sits within a broader academic and professional network.

5000+

Placement partners across MNCs, high growth companies, IT, non IT, and emerging sectors.

Microsoft

Amazon

Infosys

TCS

Wipro

Accenture

Deloitte

HDFC Bank

Flipkart

Swiggy

Razorpay

Zomato

PwC

Capgemini

IBM

Cognizant

EY

+ 4,983 More

MNCs IT Companies Consumer Brands Healthcare High Growth Startups Local Growth Companies

Real World Learning

Learn through real business cases — not just theory.

A certification feels more valuable when learning connects to how actual brands acquire customers, build trust, and grow digitally.

Case 01

Swiggy

Messaging, timing, and digital engagement.

Case 02

Zivame

Segmentation and retention strategy.

Case 03

RentoMojo

Funnel analysis and acquisition efficiency.

Case 04

The Whole Truth

Brand voice and digital positioning.

Case 05

Salesforce

Lead generation and CRM systems.

FAQ

Frequently Asked Questions

Can I do this while working full time?

Yes. The certification is designed for working professionals and is structured to fit alongside an active work schedule.

Do I need prior digital marketing experience?

No. The program begins with fundamentals and then progressively moves into more advanced AI enabled applications.

Will I receive a certificate from Jain University?

Yes. On successful completion, learners receive a certificate from Jain University in collaboration with Alt India.

What makes this different from a normal short course?

This program combines university backed credibility, structured curriculum, practical case based learning, and career support.

What kind of career support is included?

Alt India Career Advancement Track may include mock interviews, resume building, interview preparation, and broader career support.

Take the Next Step

Get the brochure. Connect with a counsellor. Take the next step.

Understand whether this certification is right for your background, your goals, and your next career move.

Build your digital edge
in the AI era.

Marketing is becoming more intelligent, more measurable, more AI enabled. For professionals who want stronger career momentum, the right certification can become a real catalyst.

AI Powered Digital Marketing · Jain University × Alt India

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