Alt India
AI Course

AI for Digital Marketing

A professional online certificate programme to help you grow faster, switch into marketing, and become valuable in the AI era.

48 lessons Certificate on completion Live-scored projects
AI for Digital Marketing

About the Course

This programme takes you from marketing basics to AI-powered execution across 6 hands-on modules. You will learn how to use AI for research, content, SEO, paid campaigns, CRM, and analytics — with real projects in every module. No coding required. Designed for working professionals, career switchers, students, and founders who want to build practical, job-ready marketing skills backed by a verified certificate.

How This Course Works

A practical, project-first approach built for working professionals.

  • Apply AI tools to real-world problems
  • Build hands-on projects with expert guidance
  • Submit work and receive instant live feedback
  • Earn a verified certificate on completion

Course Curriculum

12 weeks · 48 lessons

Week 1

AI Foundations and Prompt Thinking

4 lessons
What Modern AI Tools Can and Cannot Do15m
Writing Better Prompts for Marketing Tasks18m
Building Simple AI-Supported Workflows16m
Module 1 Project: AI Workflow Starter10m
Week 2

Market Research, Audience and Positioning

4 lessons
Researching Customers and Competitors with AI17m
Creating ICPs and Audience Personas15m
Building Clearer Positioning and Messaging16m
Module 2 Project: Brand Audit10m
Week 3

Content Systems and Copywriting

4 lessons
Creating Blogs, Emails and Landing-Page Copy18m
Repurposing Content Across Formats15m
Editing Frameworks for Better Quality14m
Module 3 Project: 30-Day Content System10m
Week 4

SEO and Organic Growth

4 lessons
Search Intent and Keyword Clustering16m
Creating Content Briefs and Optimisation Ideas15m
Improving Discoverability with Better Structure14m
Module 4 Project: SEO Content Brief10m
Week 5

Paid Marketing and Campaign Creative

4 lessons
Campaign Strategy and Ad Angle Thinking17m
Generating Creative Testing Ideas and Copy16m
Connecting Messaging with Landing-Page Relevance15m
Module 5 Project: Campaign Brief10m
Week 6

CRM, Chatbots and Automation

4 lessons
Building Nurture Journeys and Follow-Up Logic17m
Drafting Chatbot Flows and Lead-Capture Interactions16m
Using Automation to Improve Consistency15m
Capstone Project: Marketing Growth Plan15m
Week 7

Social Media and AI Content Creation

4 lessons
Scripting Short-Form Video with AI16m
Creating On-Brand Visuals and Carousels15m
Scheduling and Publishing Workflows14m
Module 7 Project: 2-Week Social Calendar10m
Week 8

Email Marketing and Retention

4 lessons
Writing High-Open-Rate Subject Lines17m
Designing Nurture Sequences for New Leads16m
Re-Engagement Campaigns for Dormant Users15m
Module 8 Project: 5-Email Welcome Series10m
Week 9

Influencer Marketing and PR with AI

4 lessons
Identifying and Vetting Influencers at Scale17m
Writing Outreach and Collaboration Briefs15m
Press Releases and Media Pitches with AI16m
Module 9 Project: Influencer Campaign Plan10m
Week 10

Conversion Rate Optimisation

4 lessons
Landing Page Diagnosis and AI Heatmap Analysis18m
Writing Better CTAs and Above-the-Fold Copy16m
A/B Test Ideas for Forms, Buttons and Headlines15m
Module 10 Project: CRO Audit Report10m
Week 11

Analytics, Attribution and Reporting

4 lessons
Setting Up the Right Metrics for Your Funnel17m
Interpreting Data and Identifying Drop-Off Points16m
Building Stakeholder-Ready Marketing Reports15m
Module 11 Project: Monthly Marketing Dashboard10m
Week 12

Building Your AI-Powered Marketing Stack

4 lessons
Mapping the Right Tools to Each Stage of the Funnel18m
Integrating AI Across SEO, Paid, Content and CRM17m
Building SOPs Your Team Can Actually Follow16m
Final Capstone: 90-Day AI Marketing Roadmap15m
AI Course
₹30,000

One-time payment · Lifetime access

  • Access to industry level content
  • Certificate of completion
  • Live-scored projects
  • Community discussions
  • Live session recordings

Find Your Path

Still
Confused?

Take the 60 second course finder quiz or speak to an Alt India career counsellor. We will help you choose the right path based on your profile, goals, budget, and future plans.

Find Your Path

Still
Confused?

Take the 60 second course finder quiz or speak to an Alt India career counsellor. We will help you choose the right path based on your profile, goals, budget, and future plans.